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The Resource Advertising is dead - long live advertising!, Tom Himpe ; foreword by Will Collin

Advertising is dead - long live advertising!, Tom Himpe ; foreword by Will Collin

Label
Advertising is dead - long live advertising!
Title
Advertising is dead - long live advertising!
Statement of responsibility
Tom Himpe ; foreword by Will Collin
Creator
Subject
Genre
Language
eng
Summary
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Himpe, Tom
Dewey number
  • 659.1
  • 659.1
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising campaigns
  • Business and Management
Target audience
specialized
Label
Advertising is dead - long live advertising!, Tom Himpe ; foreword by Will Collin
Instantiates
Publication
Note
Originally published: 2006
Bibliography note
Includes bibliographical references (p. 220-221) and index
Control code
9780500286876
Dimensions
28 cm.
Extent
224 p.
Isbn
9780500286876
Isbn Type
(pbk.)
Other physical details
col. ill., col. ports.
Label
Advertising is dead - long live advertising!, Tom Himpe ; foreword by Will Collin
Publication
Note
Originally published: 2006
Bibliography note
Includes bibliographical references (p. 220-221) and index
Control code
9780500286876
Dimensions
28 cm.
Extent
224 p.
Isbn
9780500286876
Isbn Type
(pbk.)
Other physical details
col. ill., col. ports.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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