Coverart for item
The Resource Advertising today, Warren Berger

Advertising today, Warren Berger

Label
Advertising today
Title
Advertising today
Statement of responsibility
Warren Berger
Creator
Subject
Language
eng
Summary
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Berger, Warren
Dewey number
  • 659.1
  • 659.1
  • A 769.1 (F)
Illustrations
  • illustrations
  • facsimiles
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising
  • Advertising
  • Advertising
  • Commercial art
  • Business and Management
Target audience
specialized
Label
Advertising today, Warren Berger
Instantiates
Publication
Note
Originally published: 2001
Bibliography note
Includes bibliographical references (p. 505) and index
Control code
9780714843872
Dimensions
30 cm.
Extent
512 p.
Isbn
9780714843872
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.)
Label
Advertising today, Warren Berger
Publication
Note
Originally published: 2001
Bibliography note
Includes bibliographical references (p. 505) and index
Control code
9780714843872
Dimensions
30 cm.
Extent
512 p.
Isbn
9780714843872
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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