Coverart for item
The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Subject
Language
eng
Summary
'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
  • 658.8'02
  • 658.8'02
  • 658.802
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Business and Management
Target audience
specialized
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Instantiates
Publication
Copyright
Note
Previous edition: 2005
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781625274496
Dimensions
25 cm
Edition
Expanded edition.
Extent
xxviii, 287 pages
Isbn
9781625274496
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Publication
Copyright
Note
Previous edition: 2005
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781625274496
Dimensions
25 cm
Edition
Expanded edition.
Extent
xxviii, 287 pages
Isbn
9781625274496
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
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