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The Resource Brand sense : how to build powerful brands through touch, taste, smell sight & sound, Martin Lindstrom ; foreword by Philip Kotler

Brand sense : how to build powerful brands through touch, taste, smell sight & sound, Martin Lindstrom ; foreword by Philip Kotler

Label
Brand sense : how to build powerful brands through touch, taste, smell sight & sound
Title
Brand sense
Title remainder
how to build powerful brands through touch, taste, smell sight & sound
Statement of responsibility
Martin Lindstrom ; foreword by Philip Kotler
Creator
Subject
Language
eng
Summary
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
  • 658.8'27
  • 658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Advertising
  • Advertising
  • Senses and sensation
  • Business and Management
Target audience
specialized
Label
Brand sense : how to build powerful brands through touch, taste, smell sight & sound, Martin Lindstrom ; foreword by Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780749443719
Dimensions
25 cm.
Extent
xii, 237 p.
Isbn
9780749443719
Isbn Type
(hbk.)
Other physical details
ill.
Label
Brand sense : how to build powerful brands through touch, taste, smell sight & sound, Martin Lindstrom ; foreword by Philip Kotler
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780749443719
Dimensions
25 cm.
Extent
xii, 237 p.
Isbn
9780749443719
Isbn Type
(hbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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