Coverart for item
The Resource Brands and branding, Rita Clifton with Sameena Ahmad ... [et al.]

Brands and branding, Rita Clifton with Sameena Ahmad ... [et al.]

Label
Brands and branding
Title
Brands and branding
Statement of responsibility
Rita Clifton with Sameena Ahmad ... [et al.]
Creator
Contributor
Subject
Language
eng
Summary
What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how you create and maximise brand value
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Clifton, Rita
Dewey number
  • 658.8'27
  • 658.827
Illustrations
  • illustrations
  • portraits
  • plates
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Ahmad, Sameena
http://library.link/vocab/subjectName
  • Brand name products
  • Business and Management
Target audience
specialized
Label
Brands and branding, Rita Clifton with Sameena Ahmad ... [et al.]
Instantiates
Publication
Note
  • Previous ed.: 2003
  • Published in association with the Economist
Bibliography note
Includes bibliographical references and index
Control code
9781846681196
Dimensions
23 cm.
Edition
2nd ed..
Extent
xvii, 284 p., [16] p. of plates
Isbn
9781846681196
Isbn Type
(hbk.)
Other physical details
ill. (some col.), col. port.
Label
Brands and branding, Rita Clifton with Sameena Ahmad ... [et al.]
Publication
Note
  • Previous ed.: 2003
  • Published in association with the Economist
Bibliography note
Includes bibliographical references and index
Control code
9781846681196
Dimensions
23 cm.
Edition
2nd ed..
Extent
xvii, 284 p., [16] p. of plates
Isbn
9781846681196
Isbn Type
(hbk.)
Other physical details
ill. (some col.), col. port.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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