Coverart for item
The Resource Contagious : how to build word of mouth in the digital age, Jonah Berger

Contagious : how to build word of mouth in the digital age, Jonah Berger

Label
Contagious : how to build word of mouth in the digital age
Title
Contagious
Title remainder
how to build word of mouth in the digital age
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
  • 659.1'33
  • 659.133
  • 659.133
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Word-of-mouth advertising
  • Viral marketing
  • Business and Management
Label
Contagious : how to build word of mouth in the digital age, Jonah Berger
Instantiates
Publication
Note
Originally published: 2013
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781471111709
Dimensions
20 cm
Extent
viii, 244 pages
Isbn
9781471111709
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Contagious : how to build word of mouth in the digital age, Jonah Berger
Publication
Note
Originally published: 2013
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781471111709
Dimensions
20 cm
Extent
viii, 244 pages
Isbn
9781471111709
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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