Coverart for item
The Resource Contagious, Jonah Berger

Contagious, Jonah Berger

Label
Contagious
Title
Contagious
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
  • 659.1'33
  • 659.133
  • 659.133
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Word-of-mouth advertising
  • Viral marketing
  • Business and Management
Label
Contagious, Jonah Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781471111693
Dimensions
24 cm
Extent
viii, 244 pages
Isbn
9781471111716
Isbn Type
(ebook)
Media category
unmediated
Media MARC source
rdamedia
Label
Contagious, Jonah Berger
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781471111693
Dimensions
24 cm
Extent
viii, 244 pages
Isbn
9781471111716
Isbn Type
(ebook)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Maida Vale LibraryBorrow it
      Sutherland Avenue, London, W9 2QT, GB
      51.5243737 -0.1905401
    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
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