Coverart for item
The Resource Creative advertising : ideas and techniques from the world's best campaigns, Mario Pricken

Creative advertising : ideas and techniques from the world's best campaigns, Mario Pricken

Label
Creative advertising : ideas and techniques from the world's best campaigns
Title
Creative advertising
Title remainder
ideas and techniques from the world's best campaigns
Statement of responsibility
Mario Pricken
Creator
Subject
Language
  • eng
  • ger
  • eng
Summary
'Creative Advertising' unravels the creative processes behind some of the most original and effective campaigns of recent years. Pricken showcases over 200 examples of international advertising from a range of media including books, TV, film and the Internet
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Pricken, Mario
Dewey number
  • 741.6'7
  • 741.67
  • A 769.1 (F)
Illustrations
  • illustrations
  • facsimiles
  • portraits
Index
no index present
Language note
Translated from the German
Literary form
non fiction
http://library.link/vocab/subjectName
  • Commercial art
  • Advertising campaigns
  • Art and Design
Label
Creative advertising : ideas and techniques from the world's best campaigns, Mario Pricken
Instantiates
Publication
Note
This translation originally published: 2002
Control code
9780500284766
Dimensions
28 cm.
Extent
263 p.
Isbn
9780500284766
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.)
Label
Creative advertising : ideas and techniques from the world's best campaigns, Mario Pricken
Publication
Note
This translation originally published: 2002
Control code
9780500284766
Dimensions
28 cm.
Extent
263 p.
Isbn
9780500284766
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
Processing Feedback ...