Coverart for item
The Resource Global marketing management : changes, new challenges, and strategies, Kiefer Lee, Steve Carter

Global marketing management : changes, new challenges, and strategies, Kiefer Lee, Steve Carter

Label
Global marketing management : changes, new challenges, and strategies
Title
Global marketing management
Title remainder
changes, new challenges, and strategies
Statement of responsibility
Kiefer Lee, Steve Carter
Creator
Contributor
Subject
Language
eng
Summary
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Lee, Kiefer
Dewey number
  • 658.8'4
  • 658.84
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Carter, S.
http://library.link/vocab/subjectName
  • Export marketing
  • International business enterprises
  • Strategic planning
  • Business and Management
Target audience
specialized
Label
Global marketing management : changes, new challenges, and strategies, Kiefer Lee, Steve Carter
Instantiates
Publication
Note
Previous ed.: 2009
Bibliography note
Includes bibliographical references and index
Control code
9780199609703
Dimensions
27 cm.
Edition
3rd ed.
Extent
xxv, 550 p.
Isbn
9780199609703
Isbn Type
(pbk.)
Other physical details
col. ill.
Label
Global marketing management : changes, new challenges, and strategies, Kiefer Lee, Steve Carter
Publication
Note
Previous ed.: 2009
Bibliography note
Includes bibliographical references and index
Control code
9780199609703
Dimensions
27 cm.
Edition
3rd ed.
Extent
xxv, 550 p.
Isbn
9780199609703
Isbn Type
(pbk.)
Other physical details
col. ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
Processing Feedback ...