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The Resource Inside the mind of the shopper : the science of retailing, Herb Sorensen

Inside the mind of the shopper : the science of retailing, Herb Sorensen

Label
Inside the mind of the shopper : the science of retailing
Title
Inside the mind of the shopper
Title remainder
the science of retailing
Statement of responsibility
Herb Sorensen
Creator
Contributor
Subject
Language
eng
Summary
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In 'Inside the Mind of the Shopper' world-renowned retail consultant Herb Sorensen uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior - how shoppers make buying decisions as they move through supermarkets and other retail stores - and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Sorensen, Herb
Dewey number
  • 658.8'7
  • 658.87
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Heckman, Mark
  • Sorensen, James
  • Bogomolova, Svetlana
http://library.link/vocab/subjectName
  • Retail trade
  • Consumer behavior
  • Marketing
  • Stores, Retail
  • Business and Management
Target audience
specialized
Label
Inside the mind of the shopper : the science of retailing, Herb Sorensen
Instantiates
Publication
Copyright
Note
Previous edition: Upper Saddle River, New Jersey: Wharton School Publishing, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780134308920
Dimensions
23 cm
Edition
  • Second edition. /
  • with Mark Heckman and James Sorensen ; study questions by Svetlana Bogomolova.
Extent
xxxiii, 283 pages
Isbn
9780134308920
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Inside the mind of the shopper : the science of retailing, Herb Sorensen
Publication
Copyright
Note
Previous edition: Upper Saddle River, New Jersey: Wharton School Publishing, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780134308920
Dimensions
23 cm
Edition
  • Second edition. /
  • with Mark Heckman and James Sorensen ; study questions by Svetlana Bogomolova.
Extent
xxxiii, 283 pages
Isbn
9780134308920
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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