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The Resource Kotler on marketing, Philip Kotler

Kotler on marketing, Philip Kotler

Label
Kotler on marketing
Title
Kotler on marketing
Statement of responsibility
Philip Kotler
Title variation
Marketing
Creator
Subject
Language
eng
Summary
In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
  • 658.8
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Kotler on marketing, Philip Kotler
Instantiates
Publication
Note
Originally published: London: Simon & Schuster, 1999
Bibliography note
Includes bibliographical references and index
Control code
9780684860473
Dimensions
24 cm.
Extent
xiv, 255p.
Isbn
9780684860473
Isbn Type
(pbk.)
Other physical details
ill.
Label
Kotler on marketing, Philip Kotler
Publication
Note
Originally published: London: Simon & Schuster, 1999
Bibliography note
Includes bibliographical references and index
Control code
9780684860473
Dimensions
24 cm.
Extent
xiv, 255p.
Isbn
9780684860473
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Mayfair LibraryBorrow it
      25 South Audley Street, London, W1K 2PB, GB
      51.5093357 -0.1511669
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