Coverart for item
The Resource Marketing : an introduction, Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Marketing : an introduction, Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Label
Marketing : an introduction
Title
Marketing
Title remainder
an introduction
Statement of responsibility
Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Creator
Contributor
Subject
Language
eng
Summary
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Armstrong, Gary
Dewey number
658.8
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Harker, Michael
  • Brennan, Ross
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing : an introduction, Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292200309
Dimensions
27 cm
Edition
Fourth edition.
Extent
xxix, 643 pages
Isbn
9781292200309
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
Marketing : an introduction, Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292200309
Dimensions
27 cm
Edition
Fourth edition.
Extent
xxix, 643 pages
Isbn
9781292200309
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Victoria LibraryBorrow it
      160 Buckingham Palace Road, London, London, GB
      51.4928159 -0.147923
    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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