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The Resource Marketing : an introduction

Marketing : an introduction

Label
Marketing : an introduction
Title
Marketing
Title remainder
an introduction
Creator
Contributor
Subject
Genre
Language
eng
Summary
This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Armstrong, Gary
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1969-
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Opresnik, Marc O.
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing : an introduction
Instantiates
Publication
Note
  • Includes index
  • Previous edition: 2015
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292146508
Dimensions
28 cm
Edition
  • Thirteenth edition /
  • Gary Armstrong, Philip Kotler, Marc Oliver Opresnik.
  • Global edition.
Extent
672 pages
Isbn
9781292146508
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
Marketing : an introduction
Publication
Note
  • Includes index
  • Previous edition: 2015
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292146508
Dimensions
28 cm
Edition
  • Thirteenth edition /
  • Gary Armstrong, Philip Kotler, Marc Oliver Opresnik.
  • Global edition.
Extent
672 pages
Isbn
9781292146508
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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