Coverart for item
The Resource Marketing : real people, real choices

Marketing : real people, real choices

Label
Marketing : real people, real choices
Title
Marketing
Title remainder
real people, real choices
Creator
Contributor
Subject
Language
eng
Summary
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. It presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics and ethical and sustainable marketing
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Solomon, Michael R
Dewey number
  • 658.8
  • 658.8
Index
no index present
Intended audience
Specialized
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Marshall, Greg W
  • Stuart, Elnora W
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing : real people, real choices
Instantiates
Publication
Note
Includes Internet access
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781292221212
Edition
  • Ninth edition /
  • Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
  • Global edition.
Extent
1 volume
Isbn
9781292221212
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Marketing : real people, real choices
Publication
Note
Includes Internet access
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781292221212
Edition
  • Ninth edition /
  • Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
  • Global edition.
Extent
1 volume
Isbn
9781292221212
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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