The Resource Marketing management and strategy
Marketing management and strategy
Resource Information
The item Marketing management and strategy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing management and strategy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans
- Language
- eng
- Edition
-
- 4th ed. /
- Peter Doyle and Philip Stern.
- Extent
- xii, 446 p.
- Note
- Previous ed.: 2002
- Isbn
- 9780273693987
- Label
- Marketing management and strategy
- Title
- Marketing management and strategy
- Language
- eng
- Summary
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1943-2003
- http://library.link/vocab/creatorName
- Doyle, Peter
- Dewey number
-
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Stern, Philip
- http://library.link/vocab/subjectName
-
- Marketing
- Strategic planning
- Business and Management
- Target audience
- specialized
- Label
- Marketing management and strategy
- Note
- Previous ed.: 2002
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780273693987
- Dimensions
- 27 cm.
- Edition
-
- 4th ed. /
- Peter Doyle and Philip Stern.
- Extent
- xii, 446 p.
- Isbn
- 9780273693987
- Isbn Type
- (pbk.)
- Other physical details
- col. ill.
- Label
- Marketing management and strategy
- Note
- Previous ed.: 2002
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780273693987
- Dimensions
- 27 cm.
- Edition
-
- 4th ed. /
- Peter Doyle and Philip Stern.
- Extent
- xii, 446 p.
- Isbn
- 9780273693987
- Isbn Type
- (pbk.)
- Other physical details
- col. ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Marketing-management-and-strategy/AWAOC90AyCY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Marketing-management-and-strategy/AWAOC90AyCY/">Marketing management and strategy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Marketing-management-and-strategy/AWAOC90AyCY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Marketing-management-and-strategy/AWAOC90AyCY/">Marketing management and strategy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
