Coverart for item
The Resource Marketing management and strategy

Marketing management and strategy

Label
Marketing management and strategy
Title
Marketing management and strategy
Creator
Contributor
Subject
Language
eng
Summary
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1943-2003
http://library.link/vocab/creatorName
Doyle, Peter
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Stern, Philip
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
  • Business and Management
Target audience
specialized
Label
Marketing management and strategy
Instantiates
Publication
Note
Previous ed.: 2002
Bibliography note
Includes bibliographical references and index
Control code
9780273693987
Dimensions
27 cm.
Edition
  • 4th ed. /
  • Peter Doyle and Philip Stern.
Extent
xii, 446 p.
Isbn
9780273693987
Isbn Type
(pbk.)
Other physical details
col. ill.
Label
Marketing management and strategy
Publication
Note
Previous ed.: 2002
Bibliography note
Includes bibliographical references and index
Control code
9780273693987
Dimensions
27 cm.
Edition
  • 4th ed. /
  • Peter Doyle and Philip Stern.
Extent
xii, 446 p.
Isbn
9780273693987
Isbn Type
(pbk.)
Other physical details
col. ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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