Coverart for item
The Resource Marketing management

Marketing management

Label
Marketing management
Title
Marketing management
Creator
Contributor
Subject
Language
eng
Summary
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Keller, Kevin Lane
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Business and Management
Target audience
specialized
Label
Marketing management
Instantiates
Publication
Note
Previous ed.: 2003
Bibliography note
Includes bibliographical references and index
Control code
9780131457577
Dimensions
29 cm.
Edition
  • 12th ed. /
  • Philip Kotler, Kevin Lane Keller.
Extent
1 v. (various pagings)
Isbn
9780131457577
Isbn Type
(hbk.)
Other physical details
col. ill.
Label
Marketing management
Publication
Note
Previous ed.: 2003
Bibliography note
Includes bibliographical references and index
Control code
9780131457577
Dimensions
29 cm.
Edition
  • 12th ed. /
  • Philip Kotler, Kevin Lane Keller.
Extent
1 v. (various pagings)
Isbn
9780131457577
Isbn Type
(hbk.)
Other physical details
col. ill.

Library Locations

    • Pimlico LibraryBorrow it
      Lupus Street, London, SW1V 3EY, GB
      51.4883377 -0.1373162
    • Victoria LibraryBorrow it
      160 Buckingham Palace Road, London, London, GB
      51.4928159 -0.147923
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