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The Resource Mastering fashion marketing, Tim Jackson and David Shaw

Mastering fashion marketing, Tim Jackson and David Shaw

Label
Mastering fashion marketing
Title
Mastering fashion marketing
Statement of responsibility
Tim Jackson and David Shaw
Creator
Contributor
Subject
Language
eng
Summary
This book combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. This book combines contemporary marketing theory with analysis
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Jackson, Tim
Dewey number
  • 746.9'2'0688
  • 746.920688
  • 746.920688
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1947 December 17-
http://library.link/vocab/relatedWorkOrContributorName
Shaw, David
Series statement
Palgrave master series
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Beauty and Fashion
Target audience
specialized
Label
Mastering fashion marketing, Tim Jackson and David Shaw
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781403919021
Dimensions
24 cm.
Extent
xviii, 376 p.
Isbn
9781403919021
Isbn Type
(pbk.)
Other physical details
ill.
Label
Mastering fashion marketing, Tim Jackson and David Shaw
Publication
Bibliography note
Includes bibliographical references and index
Control code
9781403919021
Dimensions
24 cm.
Extent
xviii, 376 p.
Isbn
9781403919021
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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