Coverart for item
The Resource Mastering marketing management, Roger Cartwright

Mastering marketing management, Roger Cartwright

Label
Mastering marketing management
Title
Mastering marketing management
Statement of responsibility
Roger Cartwright
Title variation
Marketing management
Creator
Subject
Language
eng
Summary
Using examples from a variety of sectors, this text guides students and potential and practising managers through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Cartwright, Roger
Dewey number
  • 658.8'02
  • 658.8'02
  • 658.802
  • 658.802
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave master series
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Mastering marketing management, Roger Cartwright
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 326-329) and index
Control code
9780333948972
Dimensions
24 cm.
Extent
x, 334p.
Isbn
9780333948972
Isbn Type
(pbk.)
Other physical details
ill.
Label
Mastering marketing management, Roger Cartwright
Publication
Bibliography note
Includes bibliographical references (p. 326-329) and index
Control code
9780333948972
Dimensions
24 cm.
Extent
x, 334p.
Isbn
9780333948972
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Church Street LibraryBorrow it
      67 Church Street, London, NW8 8EU, GB
      51.523203 -0.170366
Processing Feedback ...