Coverart for item
The Resource More than a name : an introduction to branding, Melissa Davis ; with a theoretical commentary by Jonathan Baldwin

More than a name : an introduction to branding, Melissa Davis ; with a theoretical commentary by Jonathan Baldwin

Label
More than a name : an introduction to branding
Title
More than a name
Title remainder
an introduction to branding
Statement of responsibility
Melissa Davis ; with a theoretical commentary by Jonathan Baldwin
Creator
Contributor
Subject
Language
eng
Summary
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand
Cataloging source
StDuBDS
Dewey number
  • 658.8'27
  • 658.827
  • A 769.3 (F)
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
specialized
Label
More than a name : an introduction to branding, Melissa Davis ; with a theoretical commentary by Jonathan Baldwin
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 237) and index
Control code
9782940373000
Dimensions
30 cm.
Extent
240 p.
Isbn
9782940373000
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.)
Label
More than a name : an introduction to branding, Melissa Davis ; with a theoretical commentary by Jonathan Baldwin
Publication
Bibliography note
Includes bibliographical references (p. 237) and index
Control code
9782940373000
Dimensions
30 cm.
Extent
240 p.
Isbn
9782940373000
Isbn Type
(pbk.)
Other physical details
ill. (chiefly col.)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
Processing Feedback ...