Coverart for item
The Resource Newsjacking : the urgent genius of real-time advertising, Grant Hunter and Jon Burkhart

Newsjacking : the urgent genius of real-time advertising, Grant Hunter and Jon Burkhart

Label
Newsjacking : the urgent genius of real-time advertising
Title
Newsjacking
Title remainder
the urgent genius of real-time advertising
Statement of responsibility
Grant Hunter and Jon Burkhart
Creator
Contributor
Subject
Language
eng
Summary
'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others
http://library.link/vocab/creatorName
Hunter, Grant
Dewey number
659.144
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Burkhart, Jon
http://library.link/vocab/subjectName
  • Internet advertising
  • Viral marketing
  • Social media
  • Business and Management
Target audience
specialized
Label
Newsjacking : the urgent genius of real-time advertising, Grant Hunter and Jon Burkhart
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
  • cartographic image
Content type MARC source
  • rdacontent
  • rdacontent
  • rdacontent
Control code
9780500516720
Dimensions
29 cm
Extent
224 pages
Isbn
9780500516720
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour), map (black and white)
Label
Newsjacking : the urgent genius of real-time advertising, Grant Hunter and Jon Burkhart
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
  • cartographic image
Content type MARC source
  • rdacontent
  • rdacontent
  • rdacontent
Control code
9780500516720
Dimensions
29 cm
Extent
224 pages
Isbn
9780500516720
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour), map (black and white)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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