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The Resource Niche envy : marketing discrimination in the digital age, Joseph Turow

Niche envy : marketing discrimination in the digital age, Joseph Turow

Label
Niche envy : marketing discrimination in the digital age
Title
Niche envy
Title remainder
marketing discrimination in the digital age
Statement of responsibility
Joseph Turow
Creator
Subject
Language
eng
Summary
'Nich Envy' examines the emergence of databases as marketing tools & the implications this may have for media, advertising, & society. The book traces the transformation of marketing techniques online, on television, & in retail stores
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Turow, Joseph
Dewey number
  • 658.8'34
  • 658.834
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer profiling
  • Market segmentation
  • Marketing
  • Customer services
  • Business and Management
Target audience
specialized
Label
Niche envy : marketing discrimination in the digital age, Joseph Turow
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780262201650
Dimensions
23 cm.
Extent
240 p.
Isbn
9780262201650
Isbn Type
(hbk.)
Label
Niche envy : marketing discrimination in the digital age, Joseph Turow
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780262201650
Dimensions
23 cm.
Extent
240 p.
Isbn
9780262201650
Isbn Type
(hbk.)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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