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The Resource Principles of marketing : with MyMarketingLab, Philip Kotler, Gary Armstrong

Principles of marketing : with MyMarketingLab, Philip Kotler, Gary Armstrong

Label
Principles of marketing : with MyMarketingLab
Title
Principles of marketing
Title remainder
with MyMarketingLab
Statement of responsibility
Philip Kotler, Gary Armstrong
Creator
Contributor
Subject
Language
eng
Summary
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
  • 658.8
  • 658.8
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Armstrong, Gary
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Principles of marketing : with MyMarketingLab, Philip Kotler, Gary Armstrong
Instantiates
Publication
Note
  • Previous edition: 2014
  • Includes Internet access
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781292092591
Edition
  • Sixteenth edition.
  • Global edition.
Extent
1 volume
Isbn
9781292092591
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Principles of marketing : with MyMarketingLab, Philip Kotler, Gary Armstrong
Publication
Note
  • Previous edition: 2014
  • Includes Internet access
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781292092591
Edition
  • Sixteenth edition.
  • Global edition.
Extent
1 volume
Isbn
9781292092591
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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