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The Resource Principles of marketing, edited by Nigel F. Piercy, Gary Armstrong, Philip Kotler and Lloyd Harris

Principles of marketing, edited by Nigel F. Piercy, Gary Armstrong, Philip Kotler and Lloyd Harris

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
edited by Nigel F. Piercy, Gary Armstrong, Philip Kotler and Lloyd Harris
Contributor
Subject
Genre
Language
eng
Summary
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace
Cataloging source
StDuBDS
Dewey number
  • 658.8
  • 658.8
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Piercy, Nigel
  • Armstrong, Gary
  • Kotler, Philip
  • Harris, Lloyd
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Principles of marketing, edited by Nigel F. Piercy, Gary Armstrong, Philip Kotler and Lloyd Harris
Instantiates
Publication
Accompanying material
1 Internet access card
Carrier category
  • volume
  • online resource
Carrier MARC source
  • rdacarrier
  • rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780273743194
Edition
Sixth edition.
Extent
1 volume +
Isbn
9780273743194
Isbn Type
(pbk.)
Media category
  • unmediated
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Label
Principles of marketing, edited by Nigel F. Piercy, Gary Armstrong, Philip Kotler and Lloyd Harris
Publication
Accompanying material
1 Internet access card
Carrier category
  • volume
  • online resource
Carrier MARC source
  • rdacarrier
  • rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780273743194
Edition
Sixth edition.
Extent
1 volume +
Isbn
9780273743194
Isbn Type
(pbk.)
Media category
  • unmediated
  • computer
Media MARC source
  • rdamedia
  • rdamedia

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
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