Coverart for item
The Resource Principles of marketing

Principles of marketing

Label
Principles of marketing
Title
Principles of marketing
Creator
Contributor
Subject
Language
eng
Summary
'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Armstrong, Gary
  • Harris, Lloyd C
  • He, Hongwei
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Principles of marketing
Instantiates
Publication
Note
Previous edition: 2017
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292269566
Dimensions
28 cm
Edition
  • Eighth European edition /
  • Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He.
Extent
xxvii, 689 pages
Isbn
9781292269566
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
Principles of marketing
Publication
Note
Previous edition: 2017
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781292269566
Dimensions
28 cm
Edition
  • Eighth European edition /
  • Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He.
Extent
xxvii, 689 pages
Isbn
9781292269566
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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