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The Resource Principles of services marketing, Adrian Palmer

Principles of services marketing, Adrian Palmer

Label
Principles of services marketing
Title
Principles of services marketing
Statement of responsibility
Adrian Palmer
Creator
Subject
Language
eng
Summary
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Palmer, Adrian
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Service industries
  • Business and Management
Target audience
specialized
Label
Principles of services marketing, Adrian Palmer
Instantiates
Publication
Note
  • Previous ed.: 2001
  • Includes index
Control code
9780077107949
Dimensions
25 cm.
Edition
4th ed.
Extent
xi, 575 p.
Isbn
9780077107949
Isbn Type
(pbk.)
Other physical details
ill.
Label
Principles of services marketing, Adrian Palmer
Publication
Note
  • Previous ed.: 2001
  • Includes index
Control code
9780077107949
Dimensions
25 cm.
Edition
4th ed.
Extent
xi, 575 p.
Isbn
9780077107949
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Pimlico LibraryBorrow it
      Lupus Street, London, SW1V 3EY, GB
      51.4883377 -0.1373162
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