The Resource Principles of services marketing, Adrian Palmer
Principles of services marketing, Adrian Palmer
Resource Information
The item Principles of services marketing, Adrian Palmer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Principles of services marketing, Adrian Palmer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
- Language
- eng
- Edition
- 4th ed.
- Extent
- xi, 575 p.
- Note
-
- Previous ed.: 2001
- Includes index
- Isbn
- 9780077107949
- Label
- Principles of services marketing
- Title
- Principles of services marketing
- Statement of responsibility
- Adrian Palmer
- Language
- eng
- Summary
- Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Palmer, Adrian
- Dewey number
-
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Service industries
- Business and Management
- Target audience
- specialized
- Label
- Principles of services marketing, Adrian Palmer
- Note
-
- Previous ed.: 2001
- Includes index
- Control code
- 9780077107949
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- xi, 575 p.
- Isbn
- 9780077107949
- Isbn Type
- (pbk.)
- Other physical details
- ill.
- Label
- Principles of services marketing, Adrian Palmer
- Note
-
- Previous ed.: 2001
- Includes index
- Control code
- 9780077107949
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- xi, 575 p.
- Isbn
- 9780077107949
- Isbn Type
- (pbk.)
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Principles-of-services-marketing-Adrian/yyuIZ0BDD8A/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Principles-of-services-marketing-Adrian/yyuIZ0BDD8A/">Principles of services marketing, Adrian Palmer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Principles-of-services-marketing-Adrian/yyuIZ0BDD8A/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Principles-of-services-marketing-Adrian/yyuIZ0BDD8A/">Principles of services marketing, Adrian Palmer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
