Coverart for item
The Resource Service management and marketing : customer management in service competition, Christian Grönroos

Service management and marketing : customer management in service competition, Christian Grönroos

Label
Service management and marketing : customer management in service competition
Title
Service management and marketing
Title remainder
customer management in service competition
Statement of responsibility
Christian Grönroos
Creator
Subject
Language
eng
Summary
In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Grönroos, Christian
Dewey number
  • 658.8
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Service industries
  • Customer services
  • Business and Management
Target audience
specialized
Label
Service management and marketing : customer management in service competition, Christian Grönroos
Instantiates
Publication
Note
Previous ed.: 2000
Bibliography note
Includes bibliographical references and index
Control code
9780470028629
Dimensions
24 cm.
Edition
3rd ed.
Extent
x, 483 p.
Isbn
9780470028629
Isbn Type
(pbk.)
Other physical details
ill.
Label
Service management and marketing : customer management in service competition, Christian Grönroos
Publication
Note
Previous ed.: 2000
Bibliography note
Includes bibliographical references and index
Control code
9780470028629
Dimensions
24 cm.
Edition
3rd ed.
Extent
x, 483 p.
Isbn
9780470028629
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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