The Resource Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Resource Information
The item Services marketing : integrating customer focus across the firm represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Services marketing : integrating customer focus across the firm represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model
- Language
- eng
- Edition
-
- 6th ed. /
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
- Extent
- 704 p.
- Note
- Previous ed.: 2009
- Isbn
- 9780078112058
- Label
- Services marketing : integrating customer focus across the firm
- Title
- Services marketing
- Title remainder
- integrating customer focus across the firm
- Language
- eng
- Summary
- This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Zeithaml, Valarie A
- Dewey number
-
- 658.8
- 658.8
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
-
- Bitner, Mary Jo
- Gremler, Dwayne D
- http://library.link/vocab/subjectName
-
- Service industries
- Customer services
- Business and Management
- Target audience
- specialized
- Label
- Services marketing : integrating customer focus across the firm
- Note
- Previous ed.: 2009
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780078112058
- Dimensions
- 27 cm.
- Edition
-
- 6th ed. /
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
- Extent
- 704 p.
- Isbn
- 9780078112058
- Isbn Type
- (hbk.)
- Label
- Services marketing : integrating customer focus across the firm
- Note
- Previous ed.: 2009
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780078112058
- Dimensions
- 27 cm.
- Edition
-
- 6th ed. /
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
- Extent
- 704 p.
- Isbn
- 9780078112058
- Isbn Type
- (hbk.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Services-marketing--integrating-customer-focus/U3xsvDK7WYk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Services-marketing--integrating-customer-focus/U3xsvDK7WYk/">Services marketing : integrating customer focus across the firm</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Services-marketing--integrating-customer-focus/U3xsvDK7WYk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Services-marketing--integrating-customer-focus/U3xsvDK7WYk/">Services marketing : integrating customer focus across the firm</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
