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The Resource Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

Label
Services marketing : integrating customer focus across the firm
Title
Services marketing
Title remainder
integrating customer focus across the firm
Creator
Contributor
Subject
Language
eng
Summary
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Zeithaml, Valarie A
Dewey number
  • 658.8
  • 658.8
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Bitner, Mary Jo
  • Gremler, Dwayne D
http://library.link/vocab/subjectName
  • Service industries
  • Customer services
  • Business and Management
Target audience
specialized
Label
Services marketing : integrating customer focus across the firm
Instantiates
Publication
Note
Previous ed.: 2009
Bibliography note
Includes bibliographical references and index
Control code
9780078112058
Dimensions
27 cm.
Edition
  • 6th ed. /
  • Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Extent
704 p.
Isbn
9780078112058
Isbn Type
(hbk.)
Label
Services marketing : integrating customer focus across the firm
Publication
Note
Previous ed.: 2009
Bibliography note
Includes bibliographical references and index
Control code
9780078112058
Dimensions
27 cm.
Edition
  • 6th ed. /
  • Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Extent
704 p.
Isbn
9780078112058
Isbn Type
(hbk.)

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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