The Resource Services marketing management, Peter Mudie and Angela Pirrie
Services marketing management, Peter Mudie and Angela Pirrie
Resource Information
The item Services marketing management, Peter Mudie and Angela Pirrie represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Services marketing management, Peter Mudie and Angela Pirrie represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in City of Westminster Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses
- Language
- eng
- Edition
- 3rd ed.
- Extent
- xii, 267 p.
- Note
- Previous ed.: published as The management and marketing of services. 1999
- Isbn
- 9780750666749
- Label
- Services marketing management
- Title
- Services marketing management
- Statement of responsibility
- Peter Mudie and Angela Pirrie
- Language
- eng
- Summary
- This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Mudie, Peter
- Dewey number
-
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Pirrie, Angela
- Mudie, Peter
- http://library.link/vocab/subjectName
-
- Service industries
- Service industries
- Business and Management
- Target audience
- specialized
- Label
- Services marketing management, Peter Mudie and Angela Pirrie
- Note
- Previous ed.: published as The management and marketing of services. 1999
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780750666749
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xii, 267 p.
- Isbn
- 9780750666749
- Isbn Type
- (pbk.)
- Other physical details
- ill.
- Label
- Services marketing management, Peter Mudie and Angela Pirrie
- Note
- Previous ed.: published as The management and marketing of services. 1999
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780750666749
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xii, 267 p.
- Isbn
- 9780750666749
- Isbn Type
- (pbk.)
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Services-marketing-management-Peter-Mudie-and/WlNB-v5C7WI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Services-marketing-management-Peter-Mudie-and/WlNB-v5C7WI/">Services marketing management, Peter Mudie and Angela Pirrie</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/portal/Services-marketing-management-Peter-Mudie-and/WlNB-v5C7WI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/portal/Services-marketing-management-Peter-Mudie-and/WlNB-v5C7WI/">Services marketing management, Peter Mudie and Angela Pirrie</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
