Coverart for item
The Resource Services marketing management, Peter Mudie and Angela Pirrie

Services marketing management, Peter Mudie and Angela Pirrie

Label
Services marketing management
Title
Services marketing management
Statement of responsibility
Peter Mudie and Angela Pirrie
Creator
Contributor
Subject
Language
eng
Summary
This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Mudie, Peter
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Pirrie, Angela
  • Mudie, Peter
http://library.link/vocab/subjectName
  • Service industries
  • Service industries
  • Business and Management
Target audience
specialized
Label
Services marketing management, Peter Mudie and Angela Pirrie
Instantiates
Publication
Note
Previous ed.: published as The management and marketing of services. 1999
Bibliography note
Includes bibliographical references and index
Control code
9780750666749
Dimensions
25 cm.
Edition
3rd ed.
Extent
xii, 267 p.
Isbn
9780750666749
Isbn Type
(pbk.)
Other physical details
ill.
Label
Services marketing management, Peter Mudie and Angela Pirrie
Publication
Note
Previous ed.: published as The management and marketing of services. 1999
Bibliography note
Includes bibliographical references and index
Control code
9780750666749
Dimensions
25 cm.
Edition
3rd ed.
Extent
xii, 267 p.
Isbn
9780750666749
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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