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The Resource Social marketing : influencing behaviors for good

Social marketing : influencing behaviors for good

Label
Social marketing : influencing behaviors for good
Title
Social marketing
Title remainder
influencing behaviors for good
Creator
Contributor
Subject
Language
eng
Summary
This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Social marketing
  • Behavior modification
  • Business and Management
Target audience
specialized
Label
Social marketing : influencing behaviors for good
Instantiates
Publication
Note
Previous ed.: 2007
Bibliography note
Includes bibliographical references and index
Control code
9781412981491
Edition
  • 4th ed. /
  • Philip Kotler, Nancy R. Lee.
Extent
440 p.
Isbn
9781412981491
Isbn Type
(pbk.)
Other physical details
ill.
Label
Social marketing : influencing behaviors for good
Publication
Note
Previous ed.: 2007
Bibliography note
Includes bibliographical references and index
Control code
9781412981491
Edition
  • 4th ed. /
  • Philip Kotler, Nancy R. Lee.
Extent
440 p.
Isbn
9781412981491
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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