Coverart for item
The Resource Strategic marketing : creating competitive advantage, Douglas West, John Ford and Essam Ibrahim

Strategic marketing : creating competitive advantage, Douglas West, John Ford and Essam Ibrahim

Label
Strategic marketing : creating competitive advantage
Title
Strategic marketing
Title remainder
creating competitive advantage
Statement of responsibility
Douglas West, John Ford and Essam Ibrahim
Creator
Contributor
Subject
Language
eng
Summary
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
West, Douglas C
Dewey number
  • 658.8'02
  • 658.8
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
  • Ford, John B.
  • Ibrahim, Essam
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Strategic planning
  • Business and Management
Target audience
specialized
Label
Strategic marketing : creating competitive advantage, Douglas West, John Ford and Essam Ibrahim
Instantiates
Publication
Control code
9780199273980
Dimensions
25 cm.
Extent
500 p.
Isbn
9780199273980
Isbn Type
(pbk.)
Label
Strategic marketing : creating competitive advantage, Douglas West, John Ford and Essam Ibrahim
Publication
Control code
9780199273980
Dimensions
25 cm.
Extent
500 p.
Isbn
9780199273980
Isbn Type
(pbk.)

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
    • Pimlico LibraryBorrow it
      Lupus Street, London, SW1V 3EY, GB
      51.4883377 -0.1373162
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