Coverart for item
The Resource Strategic marketing : planning and control

Strategic marketing : planning and control

Label
Strategic marketing : planning and control
Title
Strategic marketing
Title remainder
planning and control
Creator
Contributor
Subject
Language
eng
Summary
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions
Cataloging source
StDuBDS
Dewey number
  • 658.8'02
  • BUS 658.802
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
specialized
Label
Strategic marketing : planning and control
Instantiates
Publication
Note
Previous ed.: 2001
Bibliography note
Includes bibliographical references and index
Control code
9780750682718
Dimensions
25 cm.
Edition
  • 3rd ed. /
  • Graeme Drummond, John Ensor, Ruth Ashford.
Extent
332 p.
Isbn
9780750682718
Isbn Type
(pbk.)
Other physical details
ill.
Label
Strategic marketing : planning and control
Publication
Note
Previous ed.: 2001
Bibliography note
Includes bibliographical references and index
Control code
9780750682718
Dimensions
25 cm.
Edition
  • 3rd ed. /
  • Graeme Drummond, John Ensor, Ruth Ashford.
Extent
332 p.
Isbn
9780750682718
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
Processing Feedback ...