Coverart for item
The Resource The Heineken story : the 'lager' than life tale of the world's bestselling beer, Barbara Smit

The Heineken story : the 'lager' than life tale of the world's bestselling beer, Barbara Smit

Label
The Heineken story : the 'lager' than life tale of the world's bestselling beer
Title
The Heineken story
Title remainder
the 'lager' than life tale of the world's bestselling beer
Statement of responsibility
Barbara Smit
Creator
Subject
Language
eng
Summary
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, 'The Heineken Story' tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Smit, Barbara
Dewey number
  • 338.4'766342'09492
  • 338.476634209492
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Heineken's Bierbrouwerij Maatschappij
  • Heineken, Alfred Henry
  • Brewing industry
  • Industry
Label
The Heineken story : the 'lager' than life tale of the world's bestselling beer, Barbara Smit
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781781253601
Dimensions
22 cm
Extent
288 pages
Isbn
9781781253601
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
The Heineken story : the 'lager' than life tale of the world's bestselling beer, Barbara Smit
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781781253601
Dimensions
22 cm
Extent
288 pages
Isbn
9781781253601
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Paddington LibraryBorrow it
      Porchester Road, London, W2 5DU, GB
      51.5174517 -0.1883835
    • Queen's Park LibraryBorrow it
      666 Harrow Road, London, W10 4NE, GB
      51.5270234 -0.2109378
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