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The Resource The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry

Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Title
The advertising concept book
Title remainder
think now, design later : a complete guide to creative ideas, strategies and campaigns
Statement of responsibility
Pete Barry
Creator
Subject
Language
eng
Summary
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Barry, Pete
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Advertising campaigns
  • Advertising copy
  • Business and Management
Target audience
specialized
Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
Instantiates
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Control code
9780500516232
Dimensions
25 cm.
Edition
2nd ed., rev. and expanded.
Extent
296 p.
Isbn
9780500516232
Isbn Type
(hbk.)
Other physical details
ill.
Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Control code
9780500516232
Dimensions
25 cm.
Edition
2nd ed., rev. and expanded.
Extent
296 p.
Isbn
9780500516232
Isbn Type
(hbk.)
Other physical details
ill.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
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