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The Resource The choice factory : how 25 behavioural biases influence the products we decide to buy, by Richard Shotton

The choice factory : how 25 behavioural biases influence the products we decide to buy, by Richard Shotton

Label
The choice factory : how 25 behavioural biases influence the products we decide to buy
Title
The choice factory
Title remainder
how 25 behavioural biases influence the products we decide to buy
Statement of responsibility
by Richard Shotton
Creator
Subject
Language
eng
Summary
Before you can influence decisions, you need to understand what drives them. In this book, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. Each of the 25 short chapters addresses a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Shotton, Richard
Dewey number
658.8'342
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Decision making
  • Consumer behavior
  • Economics
  • Business and Management
Target audience
specialized
Label
The choice factory : how 25 behavioural biases influence the products we decide to buy, by Richard Shotton
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780857196095
Dimensions
22 cm
Extent
xiii, 202 pages
Isbn
9780857196095
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
The choice factory : how 25 behavioural biases influence the products we decide to buy, by Richard Shotton
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780857196095
Dimensions
22 cm
Extent
xiii, 202 pages
Isbn
9780857196095
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • St John's Wood LibraryBorrow it
      20 Circus Road, London, NW8 6PD, GB
      51.53366949999999 -0.1724533
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