Coverart for item
The Resource The language of advertising : written texts, Angela Goddard

The language of advertising : written texts, Angela Goddard

Label
The language of advertising : written texts
Title
The language of advertising
Title remainder
written texts
Statement of responsibility
Angela Goddard
Creator
Subject
Language
eng
Summary
This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Goddard, Angela
Dewey number
  • 659.1'014
  • 659.1014
Illustrations
  • illustrations
  • facsimiles
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Intertext
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
The language of advertising : written texts, Angela Goddard
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 127-128) and index
Control code
9780415145985
Dimensions
25 cm.
Extent
ix, 128p.
Isbn
9780415145985
Isbn Type
(pbk.)
Other physical details
ill., facsims.
Label
The language of advertising : written texts, Angela Goddard
Publication
Bibliography note
Includes bibliographical references (p. 127-128) and index
Control code
9780415145985
Dimensions
25 cm.
Extent
ix, 128p.
Isbn
9780415145985
Isbn Type
(pbk.)
Other physical details
ill., facsims.

Library Locations

    • Westminster Reference LibraryBorrow it
      35 St. Martin's Street, London, WC2H 7HP, GB
      51.5096382 -0.1297941
Processing Feedback ...