Coverart for item
The Resource The new rules of marketing and PR : how to use social media, new releases, online video, and viral marketing to reach buyers directly, by David Meerman Scott

The new rules of marketing and PR : how to use social media, new releases, online video, and viral marketing to reach buyers directly, by David Meerman Scott

Label
The new rules of marketing and PR : how to use social media, new releases, online video, and viral marketing to reach buyers directly
Title
The new rules of marketing and PR
Title remainder
how to use social media, new releases, online video, and viral marketing to reach buyers directly
Statement of responsibility
by David Meerman Scott
Creator
Subject
Language
eng
Summary
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Scott, David Meerman
Dewey number
  • 658.8'72
  • 658.872
  • 658.872
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Public relations
  • Business and Management
Target audience
specialized
Label
The new rules of marketing and PR : how to use social media, new releases, online video, and viral marketing to reach buyers directly, by David Meerman Scott
Instantiates
Publication
Note
  • Previous ed.: 2007
  • Includes index
Control code
9780470547816
Edition
2nd ed.
Extent
304 p.
Isbn
9780470547816
Isbn Type
(pbk.)
Label
The new rules of marketing and PR : how to use social media, new releases, online video, and viral marketing to reach buyers directly, by David Meerman Scott
Publication
Note
  • Previous ed.: 2007
  • Includes index
Control code
9780470547816
Edition
2nd ed.
Extent
304 p.
Isbn
9780470547816
Isbn Type
(pbk.)

Library Locations

    • Charing Cross LibraryBorrow it
      4 – 6 Charing Cross Road, London, WC2H 0HF, GB
      51.51025 -0.1280484
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