Newsjacking : the urgent genius of real-time advertising
Resource Information
The work Newsjacking : the urgent genius of real-time advertising represents a distinct intellectual or artistic creation found in City of Westminster Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Newsjacking : the urgent genius of real-time advertising
Resource Information
The work Newsjacking : the urgent genius of real-time advertising represents a distinct intellectual or artistic creation found in City of Westminster Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Newsjacking : the urgent genius of real-time advertising
- Title remainder
- the urgent genius of real-time advertising
- Statement of responsibility
- Grant Hunter and Jon Burkhart
- Language
- eng
- Summary
- 'Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others
- Dewey number
- 659.144
- Illustrations
-
- illustrations
- maps
- Index
- index present
- Literary form
- non fiction
- Target audience
- specialized
Context
Context of Newsjacking : the urgent genius of real-time advertisingWork of
No resources found
No enriched resources found
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/resource/lvb85A63oFA/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/resource/lvb85A63oFA/">Newsjacking : the urgent genius of real-time advertising</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Work Newsjacking : the urgent genius of real-time advertising
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/resource/lvb85A63oFA/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/resource/lvb85A63oFA/">Newsjacking : the urgent genius of real-time advertising</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
