Service management and marketing : customer management in service competition
Resource Information
The work Service management and marketing : customer management in service competition represents a distinct intellectual or artistic creation found in City of Westminster Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Service management and marketing : customer management in service competition
Resource Information
The work Service management and marketing : customer management in service competition represents a distinct intellectual or artistic creation found in City of Westminster Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Service management and marketing : customer management in service competition
- Title remainder
- customer management in service competition
- Statement of responsibility
- Christian Grönroos
- Language
- eng
- Summary
- In examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service
- Cataloging source
- StDuBDS
- Dewey number
-
- 658.8
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- Target audience
- specialized
Context
Context of Service management and marketing : customer management in service competitionWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.westminster.gov.uk/resource/yIvf8K_3Neo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.westminster.gov.uk/resource/yIvf8K_3Neo/">Service management and marketing : customer management in service competition</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.westminster.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.westminster.gov.uk/">City of Westminster Libraries</a></span></span></span></span></div>
